In figures recovered by the Canadian Press, Stephen Harper has spent $34 million on ads promoting his government's Action Plan, in comparison with a paltry $6.5 million. This means that the PM is spending more than 5 times the amount provided for H1N1 awareness for ads using government money to essentially promote the government, even falling in step with Conservative proclamations of "we can't stop now"
The ads promoting the Action Plan are clearly designed to convince the public that the Conservative government is doing a good job, claiming that 80% of the stimulus has already been implemented. Clearly these ads are not designed to inform the public of vital services provided the government, such as H1N1 vaccines, when they finally arrive, but rather to assure the public that the government is doing the right thing.
It would be different if the ads were informing the public about the home renovation policy, a specific program on which taxpayers need to act to benefit. In contrast, most of the spending referred to in the Action Plan ads benefits a passive public.
Wouldn't it be the right thing to do if the Conservatives were to run convincing ads adjuring the public to engage in preventative measures and obtain vaccinations? It would be.
But doing the right thing seldom seems to be a consideration Harper's Conservatives entertain much.
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