Sunday, August 9, 2009

Ignatieff, give Canadians something to talk about around the barbecue

One would think the summer would be a perfect opportunity for Ignatieff to connect with Canadians on a greater basis, making sure they are familiar with him. As the novelty of his leadership has worn off, not much has been found in its wake. Seeing as the Liberals are now virtually tied with the Conservatives, it would seem reasonable to expect at the least one policy for Canadians to digest while we sit around our barbecues.

I have written before of some of the dangers involved in revealing certain policies before elections. However, that is not to say that there should be no policy positions revealed.

For instance, it is a good idea to reveal policy on wedge issues, controversial issues on which other parties would find it difficult to follow you. We saw such a policy with Dion's carbon tax.

Unlike Harper, Ignatieff has not had 3 plus years to show Canadians what his policies are through governing. Meaning that the onus is on him to make policy announcements, not on Harper.

What's more, on controversial issues it may be a good idea to reveal your policy so that you can prep the electorate for your election platform. If done right, this can also pique the nation's interest and form some manner of national debate. Granted, this gives Harper time unleash the formidable Conservative arsenal of attack ads, but it also gives time for your own ads.

With some thinking Harper might be eyeing yet another election in the fall, it's as good a time as any.
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