French Ads Should be Model for Future English Ads

With the release of 3 Liberal ads today, some criticism of the English language ad "Worldview" has been made surrounding what some see as a hokey and bland ad. However, the French-language ads are anything but. They are damning criticisms of Harper's management of the economy and the environment, two issues that are at the forefront of the national consciousness.

In "Bilan Deficit" (translated "Deficit Assessment"), Ignatieff points out how Harper's continually changing stance on a deficit, from total denial to having to admit it is over $50 million, shows a real disconnect with reality. Hardly bland and hokey words:



In "Bilan Deficit"/ "Assessing the Environment", Ignatieff exposes the failure of Harper's government on the environment by highlighting the fact that 3 environment ministers have been responsible for Canada being in the worst shape among all the G8 on the issue of climate change. In contrast, Ignatieff promises to restore our environmental leadership.



Of course, none of these ads as of yet have revealed any policy. But the French language ads give confidence, indicating that the Liberal Party is indeed able to go blow for blow with the PM.

With much deeper pockets than under Dion, and an ability to produce hard-hitting ads, Harper's time really is up.

I don't wonder about the quality of the ads or the ability to produce them, my question is why the difference between the French and English ads.

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